Welcome to the private early-access online launch of Nature is Dope. You're accessing the catalog-only version of the site. Please do not share this link. 

Nature Is Dope. is a new outdoor-inspired apparel brand built on sustainability, shaped by a community of passionate like-minded artists, and committed to giving back to the places that constantly fuel our passions. 

Thank you for being part of this from the very beginning. It really does mean everything. I hope you find something(s) you love, share it with the people in your corner, and come celebrate with us at the launch party on May 30th. I really do believe what's happening here is bigger than just an apparel brand. That it's the start of something rooted right here in Bend with the potential to reach far beyond it - and to do some real good along the way, too. 

- Erik

What Every Purchase is About:

Premium Quality with Every Product:
Every Nature Is Dope. piece is made from 100% GOTS-certified organic cotton, the highest global standard for organic textiles. That means softer on your skin, free from harsh chemical processing, the support of local communities, economies, and fair working conditions, and built to look and feel great wash after wash. No fast fashion. No cheap blanks. 

Good for The Planet:
The fashion industry has a bit of a dirty secret — and once you see it, it's pretty hard to unsee. From heavy use of chemicals soaking into conventional cotton to the plastic packaging filling landfills, most of what's made today wasn't made with anyone in mind. That is why we only use certified organic cottons, recycled fabrics, water-based OEKO-TEX®–certified inks, and recycled packaging with your online orders — every choice is intentional, transparent, and held to a real standard. Better for your skin and better for the places that inspire us. 

Supporting Independent:
This brand literally came to shape through friendships built on trails, around campfires, and on chairlifts — through years of relationships with artists, makers, and outdoor lovers who believe their work should mean something. Every piece you see is designed by a real artist who shares in the brand's success, printed by an independent, woman-owned Oregon print shop, and delivered through a network of small independent businesses that all care about doing this the right way. No faceless contractors. Just real people choosing to do good.

One Tree for One Tee
When the decision was made to create a brand fully inspired by the outdoors, it couldn't be overlooked that it should come with a little bit of responsibility as well. That's why every single Nature Is Dope. purchase plants a tree in your name through our partnership with One Tree Planted, a global nonprofit doing real, science-backed reforestation work where it's needed most. Wear a tee, we plant a tree. Small act, big ripple.